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Services

BRAND PARTNER
FOR SALES

Services

BRAND PARTNER
FOR SALES

At World Food & Drinks Limited, we do not act and see ourselves as just a distributor but as a brand partner in the long run. An extension of you and your brand and accordingly walk on a strategic path in the UK and EU which leads to our aim of “bridging the gap….Building Brands”

WHAT WE ARE

  • WE focus on BRAND BUILDING, which is our first & foremost objective. We are a BRAND HOUSE.
  • We focus on INCREASING BRAND POWER and proposition in the target market. Sales will follow.
  • We FOCUS ON CORE BRANDS. They are our preference and we work to make them the preference of trade and the consumer.
  • We are HUNGRY TO SUCCEED AND GROW. One who aims for self growth can only lead others towards it...
  • Our UNIQUE SKILL SET AND ATTITUDE are our drivers. We have proven experience of building brands across countries.
  • We thrive on our PASSION TO BUILD AND ESTABLISH BRANDS…AND SELL IT NOT WAIT!
  • The only NOT we do is: do not make our core brands compete with each other but with the competition.

WHAT WE ARE NOT

  • We DO NOT work on just gaining brands in our portfolio. We ARE NOT a warehouse!
  • We DO NOT worry about our buying power
  • We DO NOT stock and sell 100’s of brands from our warehouse giving customers a choice….a choice between your and other brands.
  • We ARE NOT a bunch of content people and worry about competitive reaction.
  • We DO NOT have skill set to take few trucks of brand in and wait it to be sold.
  • We DO NOT have assortment of competing brands and product ranges.

SALES….IS ALSO STRATEGIC

At WFDL, we believe there is a logic, plan and objective behind every move we make. So, why not sales?

Unlike many others, we apply “logic” to our sales. Before taking up a customer, we ask ourselves:

  1. Does he has the right aptitude to market this specific brand?
  2. Is he a long term player or a wave in an ocean?
  3. What role will he play in building the brand?
  4. Can he complete the sales cycle on regular basis?
  5. What focus and effort is he willing to put behind the brand?

IN THESE STRATEGIC...

We aim to ensure our sales partners are long term and can do good for the brand.