WHAT WE ARE
- WE focus on BRAND BUILDING, which is our first & foremost objective. We are a BRAND HOUSE.
- We focus on INCREASING BRAND POWER and proposition in the target market. Sales will follow.
- We FOCUS ON CORE BRANDS. They are our preference and we work to make them the preference of trade and the consumer.
- We are HUNGRY TO SUCCEED AND GROW. One who aims for self growth can only lead others towards it...
- Our UNIQUE SKILL SET AND ATTITUDE are our drivers. We have proven experience of building brands across countries.
- We thrive on our PASSION TO BUILD AND ESTABLISH BRANDS…AND SELL IT NOT WAIT!
- The only NOT we do is: do not make our core brands compete with each other but with the competition.
WHAT WE ARE NOT
- We DO NOT work on just gaining brands in our portfolio. We ARE NOT a warehouse!
- We DO NOT worry about our buying power
- We DO NOT stock and sell 100’s of brands from our warehouse giving customers a choice….a choice between your and other brands.
- We ARE NOT a bunch of content people and worry about competitive reaction.
- We DO NOT have skill set to take few trucks of brand in and wait it to be sold.
- We DO NOT have assortment of competing brands and product ranges.
SALES….IS ALSO STRATEGIC
At WFDL, we believe there is a logic, plan and objective behind every move we make. So, why not sales?
Unlike many others, we apply “logic” to our sales. Before taking up a customer, we ask ourselves:
- Does he has the right aptitude to market this specific brand?
- Is he a long term player or a wave in an ocean?
- What role will he play in building the brand?
- Can he complete the sales cycle on regular basis?
- What focus and effort is he willing to put behind the brand?